Search Engine Optimisation (SEO)
SEO is a method of attracting qualified visitors to your website.
According to Jupiter Research, 82% of online visitors know exactly what they want when they are searching for a product or service. Therefore, it is important to use an Internet Marketing Solution so that your website can be found by prospective clients, especially as over 85% of Internet users find websites through search engines.
Research also confirms that visitors conducting searches rarely go beyond the first page of results and almost never past the first three. With over 8 billion sites online: Where do you rank? If you want to have prominent placement on the major search engines you have to have an effective search engine optimisation strategy in place.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of choosing targeted keyword phrases related to your products or services, and ensuring that your website ranks well when those keyword phrases are part of a Web-search.
Advantages of Search Engine Optimisation.
- Higher page ranking in natural or organic search.
- Increased traffic to your website.
- Development of niche keywords/keyword phrases to capture visitors closer to the buying decision.
- Targeting of individual website pages with specific keywords relevant to a particular product or target group.
- Long-term positioning can be obtained (through this does require some ongoing monitoring and assessment).
At a high level, SEO techniques focus on two strategies:
On-site Natural SEO; this includes key phrase research and analysis, relevant content optimisation and META tag coding, and
Off-site Link SEO; this includes submission to Search Engines and improving the popularity of the website with quality traffic generated via links from quality websites.
