Webshop Promotion

Webshops need to be promoted

We understand the importance of Webshop promotion, therefore we produce regular Newsletters to our customers in order to drive targetted traffic cost effectively to their Webshop. Why spend huge sums of money to third parties when you can undertake some of the tasks yourself, and no, you don't have to be a techy. Webshop promotion should be an integral part of your online retailing strategy, so join us and learn the easy way.

Our Newsletter offers you tips and techniques on the following subjects:

• Internet Campaigns
• Listing recommendations, over 30 Directories
• Product Page Optimisation
• Web Analytics
• Conversion Tracking
• Featured Product Promotions

Managed Internet Campaigns

Having only the best Webshop will not maximise your Internet business, therefore a managed internet campaign can help in promoting your Webshop. Our Newsletter explains how to analyse your products and recommend suitable internet marketing campaigns. Typically, you define a monthly advertising budget so that you have control on what the maximum expenditure is within a given month.

Listing on Directories

It is important to raise the profile of your site so we have compiled a number of web directories that can add value to your site. Obtaining a high page rank and search engine ranking page means you have to spend less on paid advertising. Depending on the products you sell, we may recommend one or more paid directory listings so that you receive more qualified traffic as well as boosting your ranking.

Product Page Optimisation

A number of Webshops do not optimise each individual product page, or leave it up to the Webshop owner to type in the information. Our solution automatically adds the main elements for you so that each page is search engine friendly. Our Newsletter explains some other techniques that may be applicable for your chosen market.

Web Analytics

Knowing how your website and products are performing, is key to tuning your product portfolio for maximum return. Our ecommerce solution comes with web analytics so that you can see who is visiting your site, what they are viewing and for how long, how your Webshop is found and the keywords used. With this information you can review your strategy for selling on the Internet.

Conversion Tracking

Knowing how many visitors, and from where, convert into sales allows you to focus on supplying the most popular products, and the ones with the highest margins.

Featured Products

This facility allows you to quickly experiment with a small number of products to test the market and/or process clearance stock. These items may be ideal candidates to sell on Kelkoo, Ebay etc (see Features) in order to entice customers to your Webshop and attract incremental sales. These techniques are explained in our Newsletter.